LinkedIn is the largest professional social network online with more than 175 million users in over 200 countries and territories. As of June 2012, there are two new users signing up every second and over a one year period from June 2011 – June 2012 the Total Unique Visitors increased 31.8%.
A few weeks ago PD had the chance to host Paul Sorensen from LinkedIn for a talk on tips and tricks on using LinkedIn. This short introduction to LinkedIn will offer some tools to optimize both your personal page and your business page.
You may already know of LinkedIn as an online platform for professional social networking.
“LinkedIn has two thirds of all business professionals in North America”
– Paul Sorensen
Some the things Paul covered in his talk were:
- Who can benefit from LinkedIn
- Building your Profile
- How b2b & b2c can benefit from LinkedIn
- Business Company Pages
- How you can utilize LinkedIn via Groups
- How to place ads through LinkedIn
To read more about what we learned, check out our article:
“LinkedIn Basics” on the Pixel Dreams Chill Blog